KanYeezy

Hand Lettering

Inspiration Poster

SKULL

Design Notes

Design

The Principle and Elements

What is design?

• Design elements are the basic unit of a visual image
• The principles of design govern the relationship of the elements used and organize the composition as a whole
• All imagery is comprised of elements that can be broken down and analyzed, including web design

Design Elements

• Space
• Line
• Color
• Shape
• Texture
• Value

Space

• Can exist in 2 or 3 dimensions
• Can also be positive space or negative space
• Can refer to foregorund mid or background elements

Line

• Can take different shape

Shape

• Everything takes shape

Texture

• Can be implied with different dimensions of elements
• Can be real

Design Principles

• Unity
• Harmony
• Variety
• Repetition
• Proximity
• Proportion
• Functionality

Unity

• Unity creates a sense of order, consistency in shape and size
• Proximity can create a sense of unity/lack there of

Variety

• Can add detail
• Can draw in the viewer

Repetition

• Create a sense of together
• Patterns can attract viewers
• can use other elements to be not 100% the same

Proportion

• Bad proportion will distract the viewer

Palettettettessss

Color Wheel Explained

There are 3 primary colors: red, blue, and yellow. Secondary colors come about when you mix two primary colors, i.e. mixing red and yellow creates orange. Tertiary colors are created when you mix a primary color and a secondary color, such as mixing yellow and orange to get yellow-orange. Additive colors is when you use the three primary colors in light, red, green, blue, and combine them to form all other colors. Subtractive colors is when you use the regular primary colors and mix them, in paint form, to get the other colors. Different colors are associated with different feelings/moods depending on the culture. Because of this colors can hold deep meaning and will then be perceived/associated with a emotion. Different colors put together can also create an emotion by feeding off one another. Light-green and pink are an example of a color duo that creates a feeling of lightness and simplicity.

Greyscale Image

Monotone Image

Complementary Color