rop poster

Coffee Mug

Magazine

Album Cover

Poster

ID Package

Logo sketches and B/W

Logo 15 sketches

Nike Swoosh Writing Assignment

When was the logo originally created? How does the original logo design differ from the current logo design and why? Does the current logo design retain any elements from the original logo design? What is the meaning of the logo design? What does it symbolize?

The Nike "swoosh", is a trademark logo developed by Carolyn Davidson. Since the beginning of the business, Nike has always used the swoosh as their logo. When Davidson first presented the logo sketch to the Nike executives they were not enthralled, however they said that it might grow on them, and I think it did. Up until 1995 Nike featured its name using Futura Bold, all-caps font, cradled within the swoosh. In 1995, the company dropped the words in the logo to just have the swoosh, an act of debranding that will lead to the company being recognized globally. The current logo still has the swoosh, just no words following it. The Nike swoosh took Davidson 17.5 hours to complete, and she was paid for the then outrageous price of $35, which the creators of Nike asked her to wait to cash. The swoosh was designed to be a simple logo, but one that had positive connotation and a never-give-up spirit. The simplicity of it was meant for the brand recognition, as the other side was meant to attract and inspire athletes.The symbolism associated with the Nike swoosh is to never give up, and you can do anything attitude. The Nike swoosh follows under the 5th type of logo design, as it is a design followed by the name of the company.

Portfolio Cover

Unkle Joes Spyder Repelint

Helvetica

KanYeezy

Hand Lettering

Inspiration Poster

SKULL

Design Notes

Design

The Principle and Elements

What is design?

• Design elements are the basic unit of a visual image
• The principles of design govern the relationship of the elements used and organize the composition as a whole
• All imagery is comprised of elements that can be broken down and analyzed, including web design

Design Elements

• Space
• Line
• Color
• Shape
• Texture
• Value

Space

• Can exist in 2 or 3 dimensions
• Can also be positive space or negative space
• Can refer to foregorund mid or background elements

Line

• Can take different shape

Shape

• Everything takes shape

Texture

• Can be implied with different dimensions of elements
• Can be real

Design Principles

• Unity
• Harmony
• Variety
• Repetition
• Proximity
• Proportion
• Functionality

Unity

• Unity creates a sense of order, consistency in shape and size
• Proximity can create a sense of unity/lack there of

Variety

• Can add detail
• Can draw in the viewer

Repetition

• Create a sense of together
• Patterns can attract viewers
• can use other elements to be not 100% the same

Proportion

• Bad proportion will distract the viewer

Palettettettessss

Color Wheel Explained

There are 3 primary colors: red, blue, and yellow. Secondary colors come about when you mix two primary colors, i.e. mixing red and yellow creates orange. Tertiary colors are created when you mix a primary color and a secondary color, such as mixing yellow and orange to get yellow-orange. Additive colors is when you use the three primary colors in light, red, green, blue, and combine them to form all other colors. Subtractive colors is when you use the regular primary colors and mix them, in paint form, to get the other colors. Different colors are associated with different feelings/moods depending on the culture. Because of this colors can hold deep meaning and will then be perceived/associated with a emotion. Different colors put together can also create an emotion by feeding off one another. Light-green and pink are an example of a color duo that creates a feeling of lightness and simplicity.

Greyscale Image

Monotone Image

Complementary Color

Color Theory Notes

Color Wheel

Double Decker

Paper Football gif

photoshop practice gif

Bitmap and Vector Notes

Bus and Forest

From the forest picture, the png_24 format was the best quality. The format that requires the least amount of storage was the jpeg_low. Png_24 has the best overall quality, but it requires a lot of memory. The jpeg_high has a decent balance between quality and storage space.

From the bus picture, the jpeg_high or the gif_128dither have the best quality out of all the formats. The jpeg_low once again has the smallest storage space, and the png_24 has the biggest file size. the jpeg_high would be a good option for this photo because it is a nice balance of quality with file size.